How Much Should a Business Website Cost? A Guide to Help You Negotiate the Best Price for Your Business
If you understand the importance of having a professional website for your business, you’d agree that your web designer deserves every penny they’re asking for. However, due to obvious budgetary constraints, many small business owners try to source the best deals when hiring a web designer.
Everyone knows that top-quality websites tend to cost a fortune. The big question is, “how do you negotiate a good price for your website without compromising the quality?”.
Understanding the factors that affect the cost of web design in Toronto (or the Greater Toronto Area) will be an excellent place to start.
What are the factors that determine the cost of a web design project?
The first point you need to note is that all websites are not created equal. Your web designer in Toronto, or most cities in the Greater Toronto Area, will give you a quote after assessing your needs and estimating the amount of work and time it’ll take to complete your project. So, if you’re comparing the quote you have with what a friend got, you’re likely to be off-track. Having said that, below are the most important factors that influence website design prices in Toronto:
Website layout
An aesthetically pleasing website is more likely to attract users and spur them to take the desired action than a dull one. So, it’s only natural that your web design agency in Toronto, or most cities in the Greater Toronto area, will want to give your website a layout that would command a second look. There’s a lot of work that goes into this. The designer would first understand your preferences and the preferences of your target audience, as well as analyze what your competitors are doing. The agency will then come up with a layout or theme they consider appropriate for your brand language and audience and then modify it based on your inputs.
Suffice to say that the more customization your website layout requires, the higher the cost of your web design project.
Number of pages
A regular business website should have at least eight pages, although the standard varies from industry to industry. If you run an eCommerce site, for example, you may need about twenty-five pages or even more, depending on the listed products, and how they’re categorized.
Besides providing prospective clients with the information they may require, your web pages also ensure your website is visible on search engines, and those who need your products or services can find you. Predictably, the more pages your website would have, the higher the cost of website design in Toronto, or any of the cities in the Greater Toronto Area.
Additional features and plugins
Your business website may require interactive features like membership portal, blog, portfolio or project gallery section, payment gateways, etc. Sometimes, the developer has to purchase a plugin or even build a custom tool to incorporate these features. This would, no doubt, add to the cost of your website development project in Toronto.
In short, the more additional features you require, the more you’ll be paying for website development in Toronto, or anywhere globally.
Content creation
Even if you have the most aesthetically pleasing and feature-packed website, you’d still need excellent content to convert your visitors into clients. The cost of content creation will also depend on the nature of your business, your requirements, and the number of pages on the website. Admittedly, your web developer doesn’t have to be in charge of content creation. However, it’s always better if the content development and web design team can work hand in hand. That’s why you should consider hiring a full-service digital marketing agency for your next website design project.
Points to note when comparing PRICES OF website design in Toronto
Many entrepreneurs commonly ask for quotes from multiple agencies before settling with a web designer for their project. While this isn’t a bad idea in itself, it’s essential to know how to objectively assess web design companies before making a hiring decision. If you hire based on cost alone, you may be setting yourself up for a low-quality job. Here are a few critical points to note when comparing quotes from multiple agencies:
The best web design agencies are hardly ever the cheapest
As mentioned earlier, a high-quality website doesn’t come cheap. Thus, it would help if you were skeptical about companies that promise to give you a befitting website at a meager price. Remember, if it seems too good to be true, then it’s too good to be true.
Look for the company that offers the best value for your money
Instead of looking for the cheapest deals, you’re better off searching for the company that promises the best value for your investment. And how will you identify them? The ideal company for you will take the time to understand your business requirements and provide a quote that covers all the critical aspects of your website design project. You may also want to assess their previous projects and compare their experience with the charges. Follow our guide for factors to consider when hiring a Digital Marketing agency.
Ask for a breakdown of the quotes
Any web design company in Toronto, or any of the cities in the Greater Toronto Area, that’s sending you a quote should be able to explain how they arrived at the total amount. You have a right to know what’s covered and what’s not, alongside the cost of each aspect of the project. Having this information makes it easier to assess the value the company is bringing to the table.
What is the actual cost of web design in Toronto?
We can guess you started this article hoping to read some concrete figures around the average costs of designing a business website in Toronto.
Since you’ve come this far, you’ll be pleased to know that we offer free consultation to provide you with the right estimates, that’s uniquely crafted for your business.
Contact a leading web design company in the Greater Toronto Area
Do you need a brand-new business website or you’re looking to upgrade an existing one? Tap Marketing should be the first name on your mind. We are one of the foremost web design agencies in Toronto, and you can rest assured you’ll get top-tier work alongside mid-tier pricing from us.
We also provide top-notch post-launch maintenance and other digital marketing services. Get in touch with us today, and we’ll help you build your virtual office to taste.