Bonita Flooring Website Case Study

Brief

One of the largest flooring material providers in the Greater Toronto Area, Bonita Flooring, reached out to Tap Marketing seeking support in updating and upgrading their website, modernizing it to provide their users with an experience that matches their level of expertise in the flooring market.

Study

Tap Marketing studied the market to come back with an effective strategy and framework that not only updates the frontend design and layout of Bonita Flooring’s website, but also provides them with Search Engine Optimization (SEO) solutions, as well as refining the ability for them to manage their content through a usable Content Management System (CMS).

Result

A beautiful, unique, and engaging website that speaks to their target audience, and allows them to easily manage their ongoing content with ease. The site started with a thorough user experience study to ensure site architecture, content and flow are suitable to drive product-level engagement and ultimately, conversion.