Bonita Flooring Social Media Case Study

Brief

One of the largest flooring material providers in the Greater Toronto Area, Bonita Flooring, reached out to Tap Marketing seeking support in growing and maintaining their social media presence.

Study

Tap Marketing studied the market to come back with an effective strategy to connect with and engage Bonita Flooring’s core audience groups. Tap Marketing identified Bonita Flooring’s audience groups, developed a series of engaging content, maximized the effect of media dollars, and mapped out a measurement framework that outlines and drives Bonita Flooring’s return of investment, and successfully engages their audience through targeted thoughtful content.

Result

Successfully managed Bonita Flooring’s online presence through content generation, targeting, paid media, and community management. Tap Marketing drove identified audience groups down the funnel, getting them through Bonita Flooring’s showrooms for successful purchases. Tap Marketing continued to optimize content and media efforts to maximize the results.

1. 600x audience growth across multiple channels

2. 15x ROI through in-shop sales, generated from Social Media engagements

3. Optimizing cost per customer to continue to drive efficiency in media efforts, and maximize ROI

4. Identified, and developed content types to maximize the potential of our client’s channels, with a variety of content types, including:

   • Static and 3D modeling

   • Photography

   • Short-form and long-form video content

   • Infographics and GIFs