Small business branding emphasizes improving brand perception. It starts with the little details like interacting correctly with your customers, using a consistent tone across all your brand communications, crafting your unique selling point, and driving it home.
Read MoreDedicating limited time and resources, as a small business, to a long-term venture is never an easy decision to make. Plus, it could be challenging to quantify the impact of branding on one’s bottom line, whether in the short or long run.
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